Client

Zaya Constructions

Jakarta, Indonesia

Brand Research

Collateral Design

Brand Strategy

Website Design

Visual Identity

Website Development

Background

Zaya Construction is an upcoming design and build company that focuses its efforts on connecting the dots between each person and each building to eventually shape Jakarta.

CHALLENGE:

How to re-invent the thoughts about a construction company and build emotional values for its core purposes

OPPORTUNITY:

The young and upcoming Indonesian market responds well to companies that portray a zeal to change the nation

SOLUTION:

Create the brand idea and core around the idea of one day shaping Jakarta and its surroundings, from the people they interact to, to eventually creating the future skyline. Zaya is here to Connect the Dots.

Goals of research

With today's millennial market responds differently to designing and building spaces, we found the need to capture new killer insights that would drive these people to our new brand, Zaya. Our goal was to ensure that Zaya was creating a meaningful purpose in their lives and in the industry.

LOGO DEVELOPMENT & DESIGN

The identity focuses on its Brand DNA of “Connecting the Dots for a better Indonesia.” With the blue dots aligned to portray the notion of Zaya leading that way

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1

BRANDING

RESPONSIVE WEBSITE DESIGN & DEVELOPMENT

The e-commerce platform was designed perfectly for people that were constantly on the go. Large images, quick links and faster loading speeds made for the perfect information mobile site.

2

DIGITAL

COLLATERAL DESIGN

The name card was designed to show the notion of a tracing paper where designers usually connect dots for construction. It is intended to create a lasting impression for the one’s who receive.

3

DESIGN

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