Menara Ravindo is a high-rise office building nestled in the heart of Jakarta’s busy city.
How to attract more tenants to fill up their available spaces in the building.
Strategically leverage the history, experience and green certification of the building to enhance their product offerings.
Establish a refreshed brand identity, copywriting and simplified website to attract the new target audience that are younger and upcoming
The logo was a refinement of an identity that was created in the early 70s. This heritage brand stood as a landmark and a recognizable brand in the market.
The website catered directly to the target audience with easy access to features, floor details and contact form.
Each marketing collateral also embodied the brand’s grand essence. From clean look and feel, corporate signage all over the building and more to ensure standardization across all platforms.