Muve Acoustics is an audio solution brand that focuses on pushing the limits. Each person is invited to experience their inner goals through each noise-canceling headphone.
Come up with a brand Brand Gravity and name that will resonate for Hong Kong, India and USA markets.
Strategically embed their expertise of manufacturing headphones into the campaign and design strategies of the brand.
Build Muve Acoustics to be a brand that was related to sports with the finest attention to detail. Their Brand Gravity “Pushing the Limit” became a gateway to creating meaningful presence online and offline.
Our goal was to inspire the upcoming audience, and tackle their emotions from a personal achievement point of view. Hence our research centered around when they use music, what they use music for and ways to make music a seamless part of their daily life.
The logo was derived from the idea of a person looking to their inner being for their greatest idea. The ear represents the person and the brackets around it its aura or surroundings.
The website was catered to showcasing every aspect and element of the product. We created 3D videos to enhance this notion and feeling of touching the product.
The name for each product also directly relayed to the Brand Gravity and allowed for that inner spirit to be portrayed in every package design.