crucycle is a women’s luxury brand, priding itself unique aesthetically pleasing snake skin accessories.
Portray classy, luxury and timeless aspects of the brand through its visuals and e-commerce platform
The Indonesian market responds well to simplistic approaches to visual, and have started to obtain the habit of online purchasing
Establish the visuals utilizing minimal colors with special attention to printing details and finishes. E-Commerce platform was also developed to minimize purchase time and steps to completion.
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crucycle itself comes from the Sanskrit words Ahi and Koza, which means the cast of snakeskin. with its focus primarily on the snake, our goal was to keep the letters clean but unique by elongating the “K”.
The Website platform was designed perfectly for people that were constantly on the go. Large images, quick links and faster loading speeds made for the perfect accessory mobile site.
Each packaging was also made with attention to paper and finishing. The logo was hot stamped to ensure texture and luxury is optimal.