Client

crucycle

Singapore

Visual Identity

Collateral Design

Web Design

E-Commerce Development

Background

crucycle is a women’s luxury brand, priding itself unique aesthetically pleasing snake skin accessories.

CHALLENGE:

Portray classy, luxury and timeless aspects of the brand through its visuals and e-commerce platform

OPPORTUNITY:

The Indonesian market responds well to simplistic approaches to visual, and have started to obtain the habit of online purchasing

SOLUTION:

Establish the visuals utilizing minimal colors with special attention to printing details and finishes. E-Commerce platform was also developed to minimize purchase time and steps to completion.

Goals of research

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LOGO DEVELOPMENT & DESIGN

crucycle itself comes from the Sanskrit words Ahi and Koza, which means the cast of snakeskin. with its focus primarily on the snake, our goal was to keep the letters clean but unique by elongating the “K”.

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1

BRANDING

RESPONSIVE WEBSITE DESIGN & DEVELOPMENT

The Website platform was designed perfectly for people that were constantly on the go. Large images, quick links and faster loading speeds made for the perfect accessory mobile site.

2

DIGITAL

PACKAGING DESIGN

Each packaging was also made with attention to paper and finishing. The logo was hot stamped to ensure texture and luxury is optimal.

3

DESIGN

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